Campaign Planning & Setup
Tracking is set up before launch, so every story and mention is captured from day one.
Service
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PR Campaign Performance
Track a PR campaign from launch to close, with proof of what actually worked.
PR Campaign Performance
Track a PR campaign from launch to close, with proof of what actually worked.
Ryans tracks a PR campaign from launch to close, measuring media coverage, audience engagement, sentiment, and share of voice to show what's actually working. A dedicated PR-focused team builds each report by hand, drawing on experience from thousands of past campaigns. Reports go out daily, weekly, monthly, or on whatever schedule fits your team, in whichever format you need.
Capabilities
Media Coverage Monitoring
Every mention across print, broadcast, online, and social tracked for the full length of the campaign.
Share of Voice (SOV) Analysis
See what share of the conversation your campaign earned against named competitors.
Sentiment Analysis
Each mention tagged positive, negative, or neutral, so tone is tracked alongside volume.
Audience Reach & Engagement Metrics
Real audience numbers and engagement behind every piece of coverage, not just outlet size.
Trend & Performance Over Time
Coverage and sentiment tracked week by week, so you see momentum building or fading.
Analysis & Delivery
Influencer & Key Media Analysis
See which journalists, outlets, or influencers actually moved the campaign forward.
Geographic & Demographic Analysis
Coverage broken down by region and audience group, so you know exactly who it reached.
Crisis & Issue Detection
Negative coverage flagged early, while there's still time for your team to respond.
Comparative Analysis
This campaign measured against past campaigns or competitor activity for honest context.
PR Value Calculation
A monetary figure on the campaign's earned coverage, useful for budget and ROI conversations.
Customized Reporting
Daily, weekly, monthly, or one-off reports, built around what your team actually needs to see.
Ready to see this in action?
Share your keywords and competitor list. We'll come back within 48 hours with a scoped pilot.